From the Chronicle of Higher Education’s “No Kidding” Column (5/22/09):
IS THAT A BENTLEY IN YOUR POCKET? Men who drive luxury cars are found to be more attractive than those who drive subcompacts, says a study published online in March in the British Journal of Psychology. Study participants were shown pictures of a model of the opposite sex in two different cars: a silver Bentley Continental and a red Ford Fiesta. While men found the model equally attractive in both settings, women rated the model as “significantly more attractive” when sitting in the Bentley. Noted the study: “It would appear that despite a noticeable increase in female ownership of prestige/luxury cars over recent years, males, unlike females, remain oblivious to such cues.”
By the way, I drive a Hyundai. No kidding.
DAVID YAMANE 